Finding a Product Idea for Your Micro-ISV

(Don’t take this title too strictly. I wrote this article at a time when I was mostly writing about micro-ISVs, but you can certainly apply the concepts here to companies of more than one person.)

Some people have lots of time and no ideas. Others have too many ideas to pursue. Life is not fair. In any case, the first step in marketing is finding a product idea. Some ways of approaching this problem are better than others.

If this doesn’t seem like marketing, then consider the possibility that your definition of the word marketing needs to be revised.