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Eric Sink on the Business of Software

  • Authors
  • Eric Sink

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Entrepreneurship

    1. Front Matter
      Pages 1-1
    2. Pages 27-38
    3. Pages 39-50
    4. Pages 63-73
  3. People

  4. Marketing

    1. Front Matter
      Pages 133-133
    2. Pages 155-160
    3. Pages 161-167
    4. Pages 169-176
    5. Pages 189-210
    6. Pages 211-222
  5. Sales

    1. Front Matter
      Pages 233-233
    2. Pages 235-246
    3. Pages 247-263
    4. Pages 265-272
    5. Pages 273-284
    6. Pages 285-286
  6. Back Matter
    Pages 287-301

About this book

Introduction

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Keywords

Advertising Finance business competition marketing pricing software trade

Bibliographic information