Abstract
The study of communication is an amalgam of many disciplines and this is reflected in its diverse terminology. In some ways it resembles the contents of a magpie’s nest. It could hardly be otherwise in what is still often referred to as a latecomer in academic studies whose content is drawn from fields as diverse as telecommunications, anthropology, psychology, sociology, linguistics and political science.
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John Durham Peters, ‘Tangled legacies’, an introduction to a Symposium tracing the evolution of mass communication research published in the Journal of Communication, Summer 1996. The ‘scholarly talent’ chased out of Nazi Germany included academics of the Social Institute for Research, later called the Frankfurt School of Theorists, such as Theodor Adorno and Herbert Marcuse. The philosopher Hannah Arendt was another scholar who crossed the Atlantic and established a world reputation with her writings.
C.E. Shannon and W. Weaver, Mathematical Theory of Communication (US: University of Illinois Press, 1949).
Norbert Wiener, Cybernetics; or Control and Communication in the Animal and the Machine (US: Wiley, 1949).
Wilbur Schramm, ‘How communication works’ in Schramm (ed.) The Process and Effects of Mass Communication (US: University of Illinois Press, 1954).
Harold Lasswell, ‘The structure and function of ideas’ in Lyman Bryson (ed.) The Communication of Ideas (US: Harper and Row, 1948).
George Gerbner, ‘Towards a general model of communication’ in Audio-Visual Review 4 (1956).
C.S. Peirce, Collected Papers 1931–58 (US: Harvard University Press).
C.K. Ogden and I.A. Richards, The Meaning of Meaning. A Study of the Influence of Language upon Thought and of the Science of Symbolism (: Routledge & Kegan Paul, 1923; 10th edn, 3rd impression, 1953).
John Fiske, Introduction to Communication Studies (UK: Methuen, 1982, 2nd edition, 1990, reprinted 1995).
Edmund Leach, Culture and Communication (UK: Cambridge University Press, 1976).
Gillian Dyer, Advertising as Communication (UK: Methuen, 1982 and subsequent editions).
John Fiske, Television Culture (UK: Routledge, 1987).
Roland Barthes, Mythologies (UK: Granada/Paladin, 1973 and subsequent editions).
Erving Goffman, The Presentation of Self in Everyday Life (U: Anchor, 1959; UK: Penguin, 1971).
Madan Sarup, Introductory Guide to Post-Structuralism and Postmodernism (UK: Harvester Wheatsheaf, 1993).
Jean Baudrillard, a leading light in the so-termed Postmodern movement, has argued that truth, or meaning, are notions which can be dispensed with altogether as a result of the signifier, in the modern world of image-bombardment and image-recycling which audiences are subjected to, being detached from that which is signified. Basically he is saying that anything can be made to mean anything. See Nick Stevenson’s Chapter 5, ‘Baudrillard’s blizzards’ in Stevenson, Culture: Social Theory and Mass Communication (UK: Sage, 1995) where he is critical of ‘Baudrillard’s irrationalism’.
Also, see Baudrillard’s Selected Writings (UK: Polity Press, 1988) edited with an introduction by Mark Poster, and Symbolic Exchange and Death (UK: Sage, 1993), translated by Iain Hamilton Grant with an introduction by Mike Gane.
Robert Hodge and Gunther Kress, Social Semiotics (UK: Polity Press, 1988).
Gunther Kress, Linguistic Processes in Sociocultuml Practices (UK: Edward Arnold, 1977).
Stanley Cohen and Jock Young (eds), The Manufacture of News (UK: Constable, 1973), one of the seminal texts of the period.
Frank Parkin, Inequality and Political Control (UK: Paladin, 1972).
Aberrant decoding. Umberto Eco, ‘Towards a semiotic enquiry into the television message’ in Working Papers in Cultural Studies No. 3 (UK: Birmingham University Centre for Contemporary Culture Studies, 1972).
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© 1998 James Watson
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Watson, J. (1998). The Language of Study. In: Media Communication. Palgrave, London. https://doi.org/10.1007/978-1-349-26546-6_3
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