About this book
This text offers a clear and engaging introduction to studying the media, offering wide-ranging coverage of the contexts in which mass media operate and looking at key issues such as news production, media ownership and control, and audience reception. It also explores narrative forms and the language of media analysis. Research methods and findings are highlighted in relation to the development of media study and a final chapter assesses rival claims for the net and virtual reality.
communication cyberspace mass media media methods Narrative
Macmillan Publishers Limited 1998
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