Overview
- Meets a real market need for a text that challenges the more able Alevel student while offering the beginning undergraduate a basic introduction.
Rate of expansion of the media and communication studies markets.
A truly readerfriendly text with lots of pedagogical features, e.g. further reading lists, suggestions for discussion and further study, and an extensive glossary.
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Table of contents (13 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This text offers a clear and engaging introduction to studying the media, offering wide-ranging coverage of the contexts in which mass media operate and looking at key issues such as news production, media ownership and control, and audience reception. It also explores narrative forms and the language of media analysis. Research methods and findings are highlighted in relation to the development of media study and a final chapter assesses rival claims for the net and virtual reality.
About the author
A former journalist, James Watson is Director of the BA Honours degree in Media and Communication run in partnership between the University of Greenwich and the West Kent College. He is Channel Leader for Media Studies on this course and also teaches A-level Communication Studies. He is co-author with Anne Hill of A Dictionary of Communication and Media Studies, now in its fourth edition
Bibliographic Information
Book Title: Media Communication
Book Subtitle: An Introduction to Theory and Process
Authors: James Watson
DOI: https://doi.org/10.1007/978-1-349-26546-6
Publisher: Red Globe Press London
eBook Packages: Palgrave Literature & Performing Arts Collection, Literature, Cultural and Media Studies (R0)
Copyright Information: Macmillan Publishers Limited 1998
Edition Number: 1
Number of Pages: X, 317
Additional Information: Previously published under the imprint Palgrave
Topics: Media and Communication