Advertisement

The Genealogy of Advertising

  • Pasi Falk

Abstract

Advertisement, in its modern and proper meaning (Leiss et al., 1986), originated with the massive breakthrough around the turn of the century of consumer society and its huge markets for consumer goods in the major European centres and particularly in the United States (Fraser, 1981; Hayes, 1941). The step from announcement to advertisement came with the recognition that making the product known to people formed an integral part of sales; or, to paraphrase Clausewitz, when this was recognised as a continuation of sales by other means. An early formulation of the idea was presented in 1904 by American advertising guru John E. Kennedy, whose simple but ingenious thesis was: ‘advertising is salesmanship in print’ (Pope, 1983, 238).

Keywords

Positive Register Late Nineteenth Century Mass Culture Music Video Potential Consumer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Beard, G. M., American Nervousness (New York: G.P. Putnam’s & Sons, 1881).Google Scholar
  2. Bongard, W., Fetische des Konsums (Hamburg: Nannen-Verlag, 1964).Google Scholar
  3. Boorstin, D., The Image (New York: Atheneum, 1962).Google Scholar
  4. Brigham, J. C. and Kenyon, K. K., ‘HADACOL — The Last Great Medicine Show’, Journal of Popular Culture, 10 (3) (1976), 520–33.CrossRefGoogle Scholar
  5. de Certeau, M., The Practice of Everyday Life (Berkeley: University of California Press, 1984).Google Scholar
  6. Debord, G., Society of the Spectacle (Detroit: Black & Red, 1977).Google Scholar
  7. Dichter, E., The Strategy of Desire (London: T. V. Boardman & Co Ltd, 1960).Google Scholar
  8. Eckert, C., ‘The Carole Lombard in Macy’s Window’, Quarterly Review of Film Studies 1 (1978) 1–21.CrossRefGoogle Scholar
  9. Falk, P., Tavarametafysiikkaa’ (Commodity Metaphysics), Tiedotustutkimus, 5 (3) (1982), 78–84.Google Scholar
  10. Falk, P., ‘The Representation of Presence: Outlining the anti-aesthetics of pornography’, Theory, Culture and Society, 10 (2) (1993) 1–42.CrossRefGoogle Scholar
  11. Falk, P., The Consuming Body (London: Sage TCS, 1994).Google Scholar
  12. Fraser, W. H., The Coming of the Mass Market, 1850–1914 (London: Archon, 1981).CrossRefGoogle Scholar
  13. Haug, W. F., Warenästhetik und kapitalistische Massenkultur: Systematische Einführung in die Warenästhetik (Berlin: Argument Verlag 1980).Google Scholar
  14. Hayes, C. J. H., A Generation of Materialism, 1871–1900 (New York: Harper & Bros., 1941).Google Scholar
  15. Holbrook, S. H., The Golden Age of Quackery (New York: Macmillan, 1959).Google Scholar
  16. Jones, O. R., ‘Essence of Peppermint: A history of the medicine and its bottle’, Historical Archaeology, 15 (2) (1981), 1–33.Google Scholar
  17. Kitson, H. D., The Mind of the Buyer: A psychology of selling (New York: Macmillan, 1921).Google Scholar
  18. Klaukka, T., Lääkkeiden käyttö ja käyttäjät Suomessa (The Use and Users of Medicine in Finland) (Helsinki: Kansanelâkelaitos, 1989).Google Scholar
  19. Klein, M., The Psycho-Analysis of Children (London: Hogarth Press, 1932).Google Scholar
  20. Lears, J. T.J., No Place of Grace (New York: Pantheon Books, 1981).Google Scholar
  21. Lears, J. T. J., ‘From Salvation to Self-realization’, in Fox, R W. and Lears, T. J. J. (eds), The Culture of Consumption (New York: Pantheon Books, 1983), 1–38.Google Scholar
  22. Lears, J. T. J., Some Versions of Fantasy: Toward a Cultural History of American Advertising, 1880–1930, Vol. 9. Prospects, in Salzman, J. (ed.), The Annual of American Cultural Studies (New York: Cambridge University Press, 1984).Google Scholar
  23. Leiss, W., Kline, S. and Jhally, S., Social Communication in Advertising (Toronto: Methuen, 1986).Google Scholar
  24. Levenstein, H., Revolution at the Table (New York: Oxford University Press, 1988).Google Scholar
  25. Marchand, R., Advertising the American Dream (Berkeley: University of California Press, 1986).Google Scholar
  26. Marquette, A., Brands, Trademarks and Good Will: The story of the Quaker Oats Company (New York: McGraw-Hill, 1967).Google Scholar
  27. Mayne, J., Private Novels, Public Films (Athens, Georgia: The University of Georgia Press, 1988).Google Scholar
  28. Patten, S. N., The New Basis of Civilization (Cambridge, Mass.: John Harvard Library, 1968 [1907]).Google Scholar
  29. Petersen, W. J., ‘Devils, Drugs, and Doctors: Patent medicine advertising cards’, Palimpsest, 50 (6) (1969), 317–31.Google Scholar
  30. Pope, D., The Making of Modern Advertising (New York: Basic Books, 1983).Google Scholar
  31. Porter, R., Health for Sale (Manchester: Manchester University Press, 1989).Google Scholar
  32. Poster, M., ‘Words without Things: The mode of information’ October, 53 (1990), 63–77.CrossRefGoogle Scholar
  33. Rajaniemi, P., ‘Conceptualization of Product Involvement as a Property of a Cognitive Structure’, Vol. 29, in Mikkonen, K. (ed.), Acta Wasaensia (Vaasa: University of Vaasa, 1992).Google Scholar
  34. Richards, T., The Commodity Culture in Victorian England: Advertising and spectacle, 1851–1914 (Stanford: Stanford University Press, 1990).Google Scholar
  35. Schudson, M., Advertising: The uneasy persuasion (New York: Basic Books, 1986).Google Scholar
  36. Schulze, G., Die Erlebnisgesellschaft: Kultursoziologie der Gegenwart (Frankfurt am Main and New York: Campus Verlag, 1992). (Appearing in English as The Experience Society London: Sage, 1995.)Google Scholar
  37. Willis, S., A Primer for Daily Life (London: Routledge, 1991).Google Scholar
  38. Wills, G., ‘Message in the Deodorant Bottle: Inventing time’, Critical Inquiry, 15 (3) (1989) 497–509.CrossRefGoogle Scholar
  39. Wright, A., ‘Early Advertising and Media’, Pharmaceutical Historian, 21 (1) (1991) 6–8.Google Scholar
  40. Young, J. H., The Toadstool Millionaires: A social history of patent medicines in America before Federal regulation (Princeton: Princeton University Press, 1961).Google Scholar
  41. Young, J. H., The Medical Messiahs: A social history of health quackery in Twentieth-Century America (Princeton: Princeton University Press, 1967).Google Scholar

Copyright information

© Pekka Sulkunen, John Holmwood, Hilary Radner and Gerhard Schulze 1997

Authors and Affiliations

  • Pasi Falk

There are no affiliations available

Personalised recommendations