Constructing the New Consumer Society

  • Pekka Sulkunen
  • John Holmwood
  • Hilary Radner
  • Gerhard Schulze
  • Jo Campling

Table of contents

  1. Front Matter
    Pages i-xi
  2. Introduction: The New Consumer Society—Rethinking the Social Bond

  3. The Vision

    1. Front Matter
      Pages 19-19
    2. Michel Maffesoli
      Pages 21-37
  4. New Codes of Happiness

  5. Regulating Needs and Pleasures

  6. Back Matter
    Pages 293-302

About this book


This book argues that the coming of the 'a new consumerism' in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessary or instrumental. Demands for increasing production no longer shape ideology and culture as they did previously. Important contemporary themes of morality, the body, citizenship and inequality are here placed in a new theoretical light. The book provides examples of new codes of happiness in consuming products, culture and entertainment. Issues of nutrition, consumer policy, environmental risk and health are discussed in the light of these new codes.


alcohol culture democracy Design environment nutrition politics social theory society

Editors and affiliations

  • Pekka Sulkunen
    • 1
  • John Holmwood
    • 2
  • Hilary Radner
    • 3
  • Gerhard Schulze
    • 4
  • Jo Campling
  1. 1.Social Research Unit of Alcohol StudiesUniversity of HelsinkiFinland
  2. 2.Department of SociologyUniversity of EdinburghUK
  3. 3.Department of Communication and TheaterUniversity of Notre DameUSA
  4. 4.Fakultät Sozial-und WirtschaftswissenschaftenOtto-Friedrich-UniversitätBambergGermany

Bibliographic information