Abstract
Buying research involves three key stages — briefing, which sets out what is required by the client organisation; the selection of suitable organisations to carry out the research; and obtaining a proposal, which is the researcher’s response to the briefing he has been given. This chapter describes the briefing process and Chapters 18 and 19 cover the selection of research organisations and proposals.
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© 1999 Chris West
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West, C. (1999). The Research Brief. In: Marketing Research. Macmillan Business Masters. Palgrave, London. https://doi.org/10.1007/978-1-349-14681-9_17
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DOI: https://doi.org/10.1007/978-1-349-14681-9_17
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-72178-0
Online ISBN: 978-1-349-14681-9
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