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Table of contents

  1. Front Matter
    Pages i-xvi
  2. Chris West
    Pages 1-10
  3. Chris West
    Pages 11-14
  4. Chris West
    Pages 23-39
  5. Chris West
    Pages 40-51
  6. Chris West
    Pages 62-73
  7. Chris West
    Pages 79-91
  8. Chris West
    Pages 102-108
  9. Chris West
    Pages 109-137
  10. Chris West
    Pages 138-147
  11. Chris West
    Pages 148-156
  12. Chris West
    Pages 157-170
  13. Chris West
    Pages 171-181
  14. Chris West
    Pages 182-187
  15. Chris West
    Pages 188-196
  16. Chris West
    Pages 197-200
  17. Chris West
    Pages 201-205
  18. Chris West
    Pages 206-211
  19. Back Matter
    Pages 212-219

About this book

Introduction

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

Keywords

data analysis market research marketing

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-14681-9
  • Copyright Information Macmillan Publishers Limited 1999
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-72178-0
  • Online ISBN 978-1-349-14681-9
  • Buy this book on publisher's site