Abstract
A little more than 50 years after the publication of Rachel Carson’s Silent Spring,1 concern for our natural environment has become widespread. It has gained an unprecedented legitimacy in civil society, been written into government regulation, and become standard business practice in countries such as the United States, Europe, and Japan, among others.
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Notes
R. Carson (1962), Silent Spring, Houghton Mifflin.
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© 2015 Mike Rosenberg
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Rosenberg, M. (2015). Introduction. In: Strategy and Sustainability. IESE Business Collection. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-137-50175-2_1
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DOI: https://doi.org/10.1007/978-1-137-50175-2_1
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