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Strategy and Sustainability

A Hard-Nosed and Clear-Eyed Approach to Environmental Sustainability for Business

  • Mike Rosenberg

Part of the The Palgrave Macmillan IESE Business Collection book series (IESEBC)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Mike Rosenberg
    Pages 1-5
  3. Mike Rosenberg
    Pages 41-63
  4. Mike Rosenberg
    Pages 64-85
  5. Mike Rosenberg
    Pages 86-111
  6. Mike Rosenberg
    Pages 112-132
  7. Mike Rosenberg
    Pages 133-167
  8. Mike Rosenberg
    Pages 168-198
  9. Mike Rosenberg
    Pages 199-217
  10. Back Matter
    Pages 218-228

About this book

Introduction

Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives, all activists are irresponsible, unyielding extremists.

And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices.

Strategy and Sustainability encourages its readers to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic, not (just) to save the planet but to fulfil their short, medium, and long-term responsibilities to shareholders and other stakeholders.

Keywords

Strategy Sustainability Globalization CSR Green business business Green Business Shareholder Stakeholder strategy sustainability

Authors and affiliations

  • Mike Rosenberg
    • 1
  1. 1.IESE Business SchoolSpain

Bibliographic information