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© 2006 Springer Medizin Verlag Heidelberg
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Buro, J.A., Töpfer, A. (2006). Marketing und Markenpolitik der Hirslanden Kliniken. In: Erfolgreiches Changemanagement im Krankenhaus. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-37208-3_19
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DOI: https://doi.org/10.1007/3-540-37208-3_19
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-25602-1
Online ISBN: 978-3-540-37208-0
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