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Trompenaars, F. and P. Woolliams (2004). Marketing Across Cultures (Culture for Business). Chichester, England: Capstone Publishing.
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© 2006 Springer Berlin · Heidelberg
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Luff, J. (2006). The Branding of CSR Excellence. In: Jonker, J., de Witte, M. (eds) Management Models for Corporate Social Responsibility. Springer, Berlin, Heidelberg . https://doi.org/10.1007/3-540-33247-2_26
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DOI: https://doi.org/10.1007/3-540-33247-2_26
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-33246-6
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