Abstract
Smart tourism development has become a major focus for many destinations across the world, and particularly in Asia, as it promises competitive advantages by increasing efficiency, fostering sustainability, and enhancing tourism experiences. However, smart tourism development is complex and many destinations are struggling to successfully implement it. This chapter describes various smart tourism initiatives under way in Seoul to illustrate the many layers of smart tourism development and establish the destination as one of the leaders in smart tourism.
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Acknowledgment
This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea [NRF-2016S1A3A2925146].
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Gretzel, U., Ham, J., Koo, C. (2018). Creating the City Destination of the Future: The Case of Smart Seoul. In: Wang, Y., Shakeela, A., Kwek, A., Khoo-Lattimore, C. (eds) Managing Asian Destinations. Perspectives on Asian Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-10-8426-3_12
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