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Managing Asian Destinations

  • Ying Wang
  • Aishath Shakeela
  • Anna Kwek
  • Catheryn Khoo-Lattimore

Part of the Perspectives on Asian Tourism book series (PAT)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Overview

    1. Front Matter
      Pages 1-1
    2. Ying Wang, Aishath Shakeela, Anna Kwek, Catheryn Khoo-Lattimore
      Pages 3-19
  3. Tourism Planning in Asian Destinations

    1. Front Matter
      Pages 21-21
    2. Ramon Benedicto A. Alampay, Miguela M. Mena, Victoria H. Villegas
      Pages 35-53
    3. Tony S. M. Tse, Bruce Prideaux, Winnie K. L. Chui
      Pages 55-71
  4. Managing Asian Destinations

  5. Marketing Asian Destinations and Experiences

    1. Front Matter
      Pages 197-197
    2. Ulrike Gretzel, Juyeon Ham, Chulmo Koo
      Pages 199-214
    3. Ralf Buckley, Travis Winn, Weiyi Li, Peter Winn, Linsheng Zhong
      Pages 231-240

About this book

Introduction

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.

Keywords

Asian tourism tourism planning tourism marketing tourism management international tourism destination management destination marketing destination governance island tourism cultural tourism sustainable tourism medical tourism festivals and events Chinese tourism Chinese tourist tourism policy ecotourism youth tourism

Editors and affiliations

  • Ying Wang
    • 1
  • Aishath Shakeela
    • 2
  • Anna Kwek
    • 3
  • Catheryn Khoo-Lattimore
    • 4
  1. 1.Griffith UniversitySouthportAustralia
  2. 2.Department of Tourism, Sport and Hotel ManagementGriffith UniversitySouthportAustralia
  3. 3.Griffith UniversitySouthportAustralia
  4. 4.Griffith UniversityNathanAustralia

Bibliographic information

  • DOI https://doi.org/10.1007/978-981-10-8426-3
  • Copyright Information Springer Nature Singapore Pte Ltd. 2018
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management
  • Print ISBN 978-981-10-8425-6
  • Online ISBN 978-981-10-8426-3
  • Series Print ISSN 2509-4203
  • Series Online ISSN 2509-4211
  • Buy this book on publisher's site