Overview
- Focuses on quantitative issues, forecasting and artificial intelligence in healthcare
- Considers digitalization as a viral tool in healthcare in the digital era
- Combine both qualitative and quantitative studies about healthcare
Part of the book series: Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application (AFSGFTA)
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Table of contents (12 chapters)
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Introduction
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Healthcare Policy
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Innovation
Keywords
About this book
This book takes a deep look at healthcare in today’s post-pandemic world. It combines both theory and application to reflect a new era for healthcare. The need for innovation, digitalization, and enhanced policies in healthcare has never been greater than it is today. Taking this need into consideration, this book offers a multidisciplinary approach to healthcare, in both managerial and clinical views. Since the book combines both qualitative and quantitative studies about healthcare, readers will receive a broad view of healthcare issues and policies in today’s world.
Editors and Affiliations
About the editors
Eyüp Çetin is tenured Professor of Operations Research and Statistics in the Department of Quantitative Methods in School of Business at Istanbul University, and Affiliate Distinguished Professor at York University, Canada. He is also affiliated with New York Business Global, USA. He has held some managerial positions. He is Former and Founding Dean of the Faculty of Transportation and Logistics and Former Vice Dean of the School of Business at Istanbul University. He received a Ph.D. in quantitative methods from Istanbul University in 2004. He has taught courses in management science, statistics, business analytics, stochastic models, game theory and health analytics to all level of business, engineering, healthcare management students: undergraduates, MBAs and Ph.D. students. He has been a consultant for numerous companies, and he has taught statistical & decision modelling and business analytics in even global companies such as Vodafone. His current research focuses on business analytics, data science, digital business & health, healthcare management science, mathematical medicine, operations research, mathematical & statistical modelling. Dr. Çetin is also Founder and Editor-in-Chief of prestigious international academic journals such as European Journal of Pure & Applied Mathematics.
Hilal Özen holds an honors degree in B.S. Business Administration from Hacettepe University (2004). Her M.S. (2007) and Ph.D. (2011) degrees are in Marketing from Istanbul University School of Business. She is currently an Associate Professor of Marketing in Trakya University. Her current research interests enthusiastically focus on digital marketing, e-health, social media marketing, tourism marketing, sustainability, and consumer decision making styles. She has published on these topics in various peer-reviewed journals and conference proceedings of international conferences. She has taught and still teaching courses: Principles of Marketing, Marketing Management,Research Methodology, Marketing Strategies, Current Issues in Marketing, Digital Marketing and Healthcare Marketing to all levels of business students: undergraduate, MS, MBA and executive MBA students. She is the co-founder of Coreborn Software and Digital Marketing Company and giving consultancy in digital marketing to customers.Bibliographic Information
Book Title: Healthcare Policy, Innovation and Digitalization
Book Subtitle: Contemporary Strategy and Approaches
Editors: Eyüp Çetin, Hilal Özen
Series Title: Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application
DOI: https://doi.org/10.1007/978-981-99-5964-8
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023
Hardcover ISBN: 978-981-99-5963-1Published: 30 December 2023
Softcover ISBN: 978-981-99-5966-2Due: 30 January 2024
eBook ISBN: 978-981-99-5964-8Published: 29 December 2023
Series ISSN: 2509-7873
Series E-ISSN: 2509-7881
Edition Number: 1
Number of Pages: XX, 275
Number of Illustrations: 18 b/w illustrations, 52 illustrations in colour
Topics: Business and Management, general, Biomedical Engineering and Bioengineering, Health Policy, Operations Management