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Table of contents (12 chapters)
Keywords
About this book
About the authors
CHARLES WALDMAN is a faculty member of INSEAD (Fontainebleau). He has a doctorate (DBA) from Harvard Business School and has been the dean of ESSEC, a top French business school. His research and teaching cover marketing. He is a well-known international reference in retail distribution and service marketing. He is in charge of several executive education programs for leading global companies. He is also involved in management consulting. He has also been Senior Vice President (Marketing) with Club Med Inc. in New York.
Bibliographic Information
Book Title: The Marking Enterprise
Book Subtitle: Business Success and Societal Embedding
Authors: Jean-Claude Thoenig, Charles Waldman
Series Title: INSEAD Business Press
DOI: https://doi.org/10.1057/9780230579484
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2007
Hardcover ISBN: 978-0-230-00187-9Published: 12 October 2006
Softcover ISBN: 978-1-349-28022-3Published: 12 October 2006
eBook ISBN: 978-0-230-57948-4Published: 12 October 2006
Series ISSN: 2947-7727
Series E-ISSN: 2947-7735
Edition Number: 1
Number of Pages: XII, 241
Topics: Marketing, Business Strategy/Leadership, Management