Abstract
Marking is not the result of accident. Nor does it fall from the gods. It does, however, presuppose a kind of compost, a fertile ground without which it cannot come into being, or will not last. It requires the entrepreneur and the enterprise to develop specific competences and acquire particular abilities.
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© 2007 Jean-Claude Thoenig and Charles Waldman
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Thoenig, JC., Waldman, C. (2007). The Right Mindset. In: The Marking Enterprise. INSEAD Business Press. Palgrave Macmillan, London. https://doi.org/10.1057/9780230579484_6
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DOI: https://doi.org/10.1057/9780230579484_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28022-3
Online ISBN: 978-0-230-57948-4
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