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Table of contents (19 chapters)
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Reinventing an Industry—The Years up to 1959
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A Brand Rises Despite the Naysayers—The 1960s
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A Brand Goes Global—The 1970s
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A Brand in Decline—The 1980s
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Reinventing a Brand—The 1990s
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Building Brand Value the Playboy Way
Authors: Susan Gunelius
DOI: https://doi.org/10.1057/9780230239586
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2009
Hardcover ISBN: 978-0-230-57789-3Published: 16 September 2009
Softcover ISBN: 978-1-349-36755-9Published: 16 September 2009
eBook ISBN: 978-0-230-23958-6Published: 17 February 2016
Edition Number: 1
Number of Pages: XX, 188
Topics: Marketing, International Business, International Economics, Management