Overview
- Offers detailed case studies on nine Japanese MNEs based on wide-ranging data from interviews and questionnaires
- Provides a thorough analysis of past and present global strategy and outlines an approach for companies to take in the future
- Outlines the concept of 'monozukuru' and its importance to international business strategy
- Covers multinational companies such as Denso, Furukawa Electric and Yamaha Motor
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Table of contents (6 chapters)
Keywords
About this book
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.
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Authors and Affiliations
About the author
Katsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan.
Bibliographic Information
Book Title: Japanese Global Strategy
Book Subtitle: Overseas Operations and Global Marketing
Authors: Katsuo Yamazaki
DOI: https://doi.org/10.1057/978-1-137-49738-3
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-1-137-49736-9Published: 10 January 2019
eBook ISBN: 978-1-137-49738-3Published: 29 December 2018
Edition Number: 1
Number of Pages: XVI, 184
Number of Illustrations: 6 b/w illustrations
Topics: Asian Business, Business Strategy/Leadership, Asian Economics