Overview
- Covers a marketing area of increasing development and interest
- Provides case studies on marketing best practices and its impact on Quality of Life
- Includes brief theory notes helping to obtain a better understanding of Marketing
Part of the book series: Applying Quality of Life Research (BEPR)
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Table of contents (16 chapters)
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Theoretical Note and Summaries
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Cases
Keywords
- Best practices on marketing
- Case studies on marketing
- Communication Studies in Slovakia
- Health Marketing in Public Hospitals
- Improvement of Quality of Life in Portugal
- Improving employees' Quality of Life
- Marketing Perceptions of improvement on Quality of Life
- Marketing Strategy for German Minority
- Marketing Strategy of Museums in Greece
- Marketing in the Local Authority
- Organ Donation in Ireland
- Service Dominant Logic in Cambodia
About this book
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of thespecific area of marketing used in the case.
Editors and Affiliations
About the editors
Bibliographic Information
Book Title: Best Practices in Marketing and their Impact on Quality of Life
Editors: Helena Alves, José Luis Vázquez
Series Title: Applying Quality of Life Research
DOI: https://doi.org/10.1007/978-94-007-5878-0
Publisher: Springer Dordrecht
eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)
Copyright Information: Springer Science+Business Media Dordrecht 2013
Hardcover ISBN: 978-94-007-5877-3Published: 18 June 2013
Softcover ISBN: 978-94-017-8417-7Published: 16 July 2015
eBook ISBN: 978-94-007-5878-0Published: 04 June 2013
Series ISSN: 2213-994X
Series E-ISSN: 2213-9958
Edition Number: 1
Number of Pages: XIV, 260
Number of Illustrations: 44 b/w illustrations
Topics: Quality of Life Research, Marketing