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Case 15: Improving Employees’ Quality of Life

  • M. Isabel Sánchez-Hernández
  • María Purificación García-Miguélez
Chapter
Part of the Applying Quality of Life Research: book series (BEPR)

Abstract

The purpose of this case is to highlight the growing currency of employer branding in organisations and their relationship on improving employee’s quality of life. The two most famous employers of choice rankings in Spain are described: the XI ranking edition of Actualidad Económica and the Best-Place-to-Work ranking by the Great Place to Work Institute. As far as to be a renowned employer could be a source of competitive advantage, the case shows how the employees’ quality of life is indeed improved in order to follow the road to a strong, appealing employer brand.

Keywords

Human Resource Management Triple Bottom Line Internal Marketing Good Employee Employee Engagement 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  • M. Isabel Sánchez-Hernández
    • 1
  • María Purificación García-Miguélez
    • 2
  1. 1.Human Resource Management, Department of Business Administration and SociologyUniversity of ExtremaduraBadajozSpain
  2. 2.Private and Business Law DepartmentUniversity of LeónLeónSpain

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