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Best Practices in Marketing and their Impact on Quality of Life pp 241–254Cite as

Case 15: Improving Employees’ Quality of Life

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Part of the book series: Applying Quality of Life Research: ((BEPR))

Abstract

The purpose of this case is to highlight the growing currency of employer branding in organisations and their relationship on improving employee’s quality of life. The two most famous employers of choice rankings in Spain are described: the XI ranking edition of Actualidad Económica and the Best-Place-to-Work ranking by the Great Place to Work Institute. As far as to be a renowned employer could be a source of competitive advantage, the case shows how the employees’ quality of life is indeed improved in order to follow the road to a strong, appealing employer brand.

Case prepared by M. Isabel SÁNCHEZ-HERNÁNDEZ and María Purificación GARCÍA-MIGUÉLEZ

Country case: SPAIN

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Notes

  1. 1.

    The “triple bottom line” was suggested by Elkington to express that companies should assess their performance in three concrete ways: (a) according to the traditional measures of corporate profit; (b) on the level of social responsiveness in their activities and (c) on the level of their environmental consciousness. As consequence, the triple bottom line consists of three Ps: profit, people and planet.

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Author information

Authors and Affiliations

  1. Human Resource Management, Department of Business Administration and Sociology, University of Extremadura, Badajoz, Spain

    M. Isabel Sánchez-Hernández

  2. Private and Business Law Department, University of León, León, Spain

    María Purificación García-Miguélez

Authors
  1. M. Isabel Sánchez-Hernández
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  2. María Purificación García-Miguélez
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Corresponding author

Correspondence to M. Isabel Sánchez-Hernández .

Editor information

Editors and Affiliations

  1. , Department of Business and Economics, University of Beira Interior, Estrada do Sineiro, Covilhã, 6200-209, Portugal

    Helena Alves

  2. University of León, Campus de Vegazana s/n, Leon, 24071, Spain

    José Luis Vázquez

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© 2013 Springer Science+Business Media Dordrecht

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Sánchez-Hernández, M.I., García-Miguélez, M.P. (2013). Case 15: Improving Employees’ Quality of Life. In: Alves, H., Vázquez, J. (eds) Best Practices in Marketing and their Impact on Quality of Life. Applying Quality of Life Research:. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-5878-0_16

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