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Strategic Retail Management

Text and International Cases

  • Textbook
  • Sep 2011

Overview

Authors:
  1. Joachim Zentes

    1. Saarland University, Saarbrücken, Germany

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    You can also search for this author in PubMed   Google Scholar

  2. Dirk Morschett

    1. University of Fribourg, Fribourg, Switzerland

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    You can also search for this author in PubMed   Google Scholar

  3. Hanna Schramm-Klein

    1. University of Siegen, Siegen, Germany

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  • Retail management in 18 lessons - Each lesson includes key issues and a comprehensive case study
  • Request lecturer material: sn.pub/lecturer-material

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Table of contents (19 chapters)

  1. Front Matter

    Pages I-VIII
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  2. Introduction

    1. Introduction

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 1-4

  3. Functions, Formats and Players in Retailing

    1. Front Matter

      Pages 5-5
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    2. Retail Functions

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 7-24

    3. Retail Formats – Food

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 25-47

    4. Retail Formats – General Merchandise

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 49-69

    5. Online Retailing and Multichannel Retailing

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 71-91

    6. New Competitors – Vertical Strategies of Manufacturers

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 93-114

    7. New Competitors – Verticals and Vertical Retailers

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 115-132

  4. Strategic Marketing in Retailing

    1. Front Matter

      Pages 133-133
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    2. Growth Strategies

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 135-154

    3. The Internationalisation of Retailing

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 155-178

    4. Retail Branding and Positioning

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 179-200

  5. Marketing Mix in Retailing

    1. Front Matter

      Pages 201-201
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    2. Store Location – Trading Area Analysis and Site Selection

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 203-225

    3. Merchandise and Category Management

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 227-250

    4. Pricing

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 251-271

    5. Instore Marketing

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 273-295

    6. Customer Relationship Management

      • Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 297-317

  6. Buying, Logistics and Performance Measurement

    1. Front Matter

      Pages 319-319
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Keywords

About this book

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.

In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Authors and Affiliations

  • Saarland University, Saarbrücken, Germany

    Joachim Zentes

  • University of Fribourg, Fribourg, Switzerland

    Dirk Morschett

  • University of Siegen, Siegen, Germany

    Hanna Schramm-Klein

About the authors

Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.



Bibliographic Information

  • Book Title: Strategic Retail Management

  • Book Subtitle: Text and International Cases

  • Authors: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

  • DOI: https://doi.org/10.1007/978-3-8349-6740-4

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2012

  • Edition Number: 2

  • Number of Pages: VIII, 445

  • Number of Illustrations: 23 b/w illustrations, 112 illustrations in colour

  • Topics: Trade, Sales/Distribution, Marketing

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