Online Retailing and Multichannel Retailing

Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna

doi:10.1007/978-3-8349-6740-4_5

Joachim Zentes⁴,
Dirk Morschett⁵ &
Hanna Schramm-Klein⁶

7678 Accesses

Abstract

In this Chapter, the main characteristics and empirical relevance of online retailing are discussed. Many retailers sell their merchandise to their consumers through multiple retail formats. This phenomenon, which is referred to as multichannel retailing, is also discussed in this Chapter.

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Authors and Affiliations

Saarland University, Saarbrücken, Germany
Joachim Zentes (Professor of Marketing and Management)
University of Fribourg, Fribourg, Switzerland
Dirk Morschett (Professor of International Management)
University of Siegen, Siegen, Germany
Hanna Schramm-Klein (Professor of Marketing)

Authors

Joachim Zentes
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Dirk Morschett
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Hanna Schramm-Klein
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Zentes, J., Morschett, D., Schramm-Klein, H. (2011). Online Retailing and Multichannel Retailing. In: Strategic Retail Management. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6740-4_5

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DOI: https://doi.org/10.1007/978-3-8349-6740-4_5
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-2536-7
Online ISBN: 978-3-8349-6740-4
eBook Packages: Business and EconomicsBusiness and Management (R0)

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