Overview
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA)
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Table of contents (4 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Neuprodukteinführungsstrategien schnelldrehender Konsumgüter
Book Subtitle: Eine empirische Wirkungsanalyse des Marketing Mix
Authors: Tilo F. Halaszovich
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-6119-8
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2554-1Published: 27 October 2010
eBook ISBN: 978-3-8349-6119-8Published: 10 November 2010
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXII, 221
Number of Illustrations: 51 b/w illustrations
Topics: Marketing