Overview
- Das Standardwerk zur Marketinginformatik
Part of the book series: XBusiness Computing (XBC)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Similar content being viewed by others
Keywords
Table of contents (70 chapters)
-
Branchenübergreifende Anwendungen
-
Distributionspolitik
-
Kommunikationspolitik
Reviews
About the authors
Bibliographic Information
Book Title: Computer Based Marketing
Book Subtitle: Das Handbuch zur Marketinginformatik
Editors: Hajo Hippner, Matthias Meyer, Klaus D. Wilde
Series Title: XBusiness Computing
DOI: https://doi.org/10.1007/978-3-663-11996-8
Publisher: Vieweg+Teubner Verlag Wiesbaden
-
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1999
Softcover ISBN: 978-3-663-11997-5Published: 23 August 2014
eBook ISBN: 978-3-663-11996-8Published: 01 December 2013
Edition Number: 2
Number of Pages: XIII, 738
Number of Illustrations: 337 b/w illustrations
Topics: Engineering, general