Overview
- First in-depth examination of all aspects of cooperation between companies and NPOs
- Practical and immediately applicable tools for credible cooperation initiation
- Practical structure, ideal for the day-to-day work of both players
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Table of contents (7 chapters)
Keywords
- Corporate Social Responsibility CSR
- Sustainability management
- Corporate communications Reputation management
- NPO Non Profit Organizations Cooperations
- NGO Non Governmental Organizations Cooperation
- Credibility
- Transparency
- Civil society
- Corporate Citizenship
- Framework Cooperation CSR
- responsible management
- Corporate social responsibility
- Code for transparent cooperation
- Support for charitable activities
- Growth in reputation
- Transparency requirements for companies
About this book
The authors explain the theoretical basis and provide practical guidance on how the initiation of cooperation projects can lead to a credible and sustainable collaboration with added value for all stakeholders. An elementary part of the book is the "Code for Transparent Cooperation", a proven framework that can be applied directly in practice.
A book for CSR, communication, marketing and compliance managers in companiesand non-profit organizations who strive for clear rules and an open dialogue at eye level.
Anyone who acts as a credible driver of transformation would do well to operate sustainably themselves. Transparency creates credibility and reliability. The more an organization's goals shape the design of partnerships with companies, the more authentic they can appear to the outside world. This guide provides helpful tips and orientation on how to achieve coherence.
Dipl.theol. Yvonne Zwick, Chairwoman of B.A.U.M. e.V. - Network for Sustainable Management, Hamburg
Non-profit organizations are central pillars of our society. Especially in times of disruption and change, their performance is of increasing importance. The prerequisite for this is independence - also in cooperation with companies. This book helps companies and non-profit organizations to understand their counterparts and establish stable collaborations.
Dr. Günther Lutschinger, Managing Director of Fundraising Association Austria, Vienna
The time for lone wolves is over. If we are to achieve the Paris climate targets, companies must offer profitable solutions for people and the planet. It's all about: How do I tackle it? The new book by Gabriele Faber-Wiener and Bettina Gjecaj focuses in particular on partnerships with non-profit organizations and aims to prepare the ground for successful collaboration.
Daniela Knieling, Managing Director respACT and Network Representative Global Compact Network Austria, Vienna
Credibility, responsibility and transparency are the guarantee and basis for the sustainable development of companies. A thriving, trusting cooperation between companies and non-profit organizations helps to answer political and social questions and is a profound approach to solving complex ecological problems.
Ernst Ternon, MBA MSc MSc, Head of Green Marketing, Wieselburg Campus, Wiener Neustadt University of Applied Sciences
Authors and Affiliations
About the authors
Gabriele Faber-Wiener is one of the most renowned CSR and communication experts in the German-speaking world and has more than 25 years of experience in management and communication in all three sectors of society: business, politics and civil society. She is a lecturer at eight universities and advises companies and non-profit organizations.
Bettina Gjecaj works and teaches at FH JOANNEUM - University of Applied Sciences, Graz. Her professional focus includes green & social marketing, campaigning, public relations, CSR and strategic communication management.
Bibliographic Information
Book Title: Cooperation Between Companies and Non-profit Organizations
Book Subtitle: Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects
Authors: Gabriele Faber-Wiener, Bettina Gjecaj
DOI: https://doi.org/10.1007/978-3-658-44050-3
Publisher: Springer Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2024
Softcover ISBN: 978-3-658-44049-7Published: 30 April 2024
eBook ISBN: 978-3-658-44050-3Published: 29 April 2024
Edition Number: 1
Number of Pages: XIX, 177
Number of Illustrations: 9 b/w illustrations, 22 illustrations in colour
Topics: Corporate Communication/Public Relations, Branding, Business and Management, general