Overview
- Wirtschaftswissenschaftliche Studie
- Markenpositionierung im Sport
- Includes supplementary material: sn.pub/extras
Part of the book series: BestMasters (BEST)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Kulturelle Anforderungen an das Markenmanagement im Profisport
Book Subtitle: Im Spannungsfeld zwischen Local Hero und Global Player
Authors: Rainer Fischer
Series Title: BestMasters
DOI: https://doi.org/10.1007/978-3-658-05070-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-05069-6Published: 05 March 2014
eBook ISBN: 978-3-658-05070-2Published: 18 February 2014
Series ISSN: 2625-3577
Series E-ISSN: 2625-3615
Edition Number: 1
Number of Pages: XV, 117
Number of Illustrations: 7 b/w illustrations
Topics: Marketing, Management, Business and Management, general