Overview
- Presents latest topics in the travel and tourism industry With contributions from professionals and researchers specialized in global tourism Includes a special focus on corporate social responsibility
- Includes supplementary material: sn.pub/extras
Part of the book series: Trends and Issues in Global Tourism (TIGT)
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Table of contents (32 chapters)
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Destination Management: Product – Branding – Promotion
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Marketing Management in Global Tourism: Identifying New Opportunities
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Business Travel Management: Costs – Yield – Success
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Corporate Social Responsibility: Help or Hindrance?
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Beyond the Boundaries of the Tourism Industry
Editors and Affiliations
Bibliographic Information
Book Title: Trends and Issues in Global Tourism 2011
Editors: Roland Conrady, Martin Buck
Series Title: Trends and Issues in Global Tourism
DOI: https://doi.org/10.1007/978-3-642-17767-5
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-verlag Berlin Heidelberg 2011
Hardcover ISBN: 978-3-642-17766-8Published: 29 January 2011
Softcover ISBN: 978-3-642-26704-8Published: 25 February 2013
eBook ISBN: 978-3-642-17767-5Published: 04 February 2011
Series ISSN: 1868-0127
Series E-ISSN: 1868-0135
Edition Number: 1
Number of Pages: XXVI, 342
Topics: Tourism Management, Regional/Spatial Science, Economic Geography, Human Geography