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Book Title: Multi-Franchise-Konzepte im Automobileinzelhandel
Book Subtitle: Entwicklungen und Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller
Authors: Mike Hoffmeister
Series Title: Forum Marketing
DOI: https://doi.org/10.1007/978-3-322-97768-7
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1998
Softcover ISBN: 978-3-8244-6695-5Published: 15 April 1998
eBook ISBN: 978-3-322-97768-7Published: 02 July 2013
Series ISSN: 2628-2089
Series E-ISSN: 2628-2097
Edition Number: 1
Number of Pages: XXIII, 326
Number of Illustrations: 143 b/w illustrations
Topics: Business Strategy/Leadership, Marketing, Transportation