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The leading Graduate text on E-Commerce brought completely up to date
End of chapter exercises, case studies, and class projects
Includes supplementary material: sn.pub/extras
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Part of the book series: Springer Texts in Business and Economics (STBE)
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Table of contents (15 chapters)
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Front Matter
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Introduction to E-Commerce and E-Marketplaces
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Front Matter
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E-Commerce Strategy and Implementation
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Front Matter
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About this book
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.
The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Keywords
- Electronic Commerce
- E-Commerce
- Online Business
- Mobile Commerce
- EC Systems
- Social Commerce
- Smart Commerce
- Sharing Economy
Authors and Affiliations
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University of Hawaii, Kihei, USA
Efraim Turban
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Herzing University, Rapid City, USA
Jon Outland
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JDA Software, Scottsdale, USA
David King
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School of Business, Yonsei University, Seodaemun-gu, Seoul, Korea (Republic of)
Jae Kyu Lee
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National Sun Yat-sen University, Kaohsiung, Taiwan
Ting-Peng Liang
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Turban Company Inc., Kihei, USA
Deborrah C. Turban
About the authors
Bibliographic Information
Book Title: Electronic Commerce 2018
Book Subtitle: A Managerial and Social Networks Perspective
Authors: Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
Series Title: Springer Texts in Business and Economics
DOI: https://doi.org/10.1007/978-3-319-58715-8
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-58714-1Published: 03 November 2017
Softcover ISBN: 978-3-319-86460-0Published: 12 June 2018
eBook ISBN: 978-3-319-58715-8Published: 12 October 2017
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 9
Number of Pages: XXVIII, 636
Number of Illustrations: 15 b/w illustrations, 75 illustrations in colour
Topics: E-Business, Business Information Systems, Operations Research and Decision Theory