Abstract
Upon completion of this chapter, you will be able to:
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1.
Describe the B2B field.
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2.
Describe the major types of B2B models.
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3.
Discuss the models and characteristics of the sell-side marketplace, including auctions.
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4.
Describe sell-side intermediaries.
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5.
Describe the characteristics of the buy-side marketplace and e-procurement.
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6.
Explain how reverse auctions work in B2B.
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7.
Describe B2B aggregation and group purchasing models.
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8.
Define exchanges and describe their major types.
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9.
Describe third-party exchanges.
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10.
Describe how B2B can benefit from social networking and Web 2.0.
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11.
Describe collaborative commerce.
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Turban, E., Outland, J., King, D., Lee, J.K., Liang, TP., Turban, D.C. (2018). Business-to-Business E-Commerce. In: Electronic Commerce 2018. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-58715-8_4
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DOI: https://doi.org/10.1007/978-3-319-58715-8_4
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