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Palgrave Macmillan

Rural Transformation through Servitization

A Qualitative Structure Approach

  • Book
  • © 2024

Overview

  • Constitutes the first qualitative systematic review on the servitization of farming
  • Explains how producers alter their strategic capabilities and why and when the business needs to turn to servitization
  • Finds new insights for improving farm management and socio-economic development of rural regions
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Table of contents (11 chapters)

  1. Theory of Qualitative Structure

  2. Servitization of Farming

  3. Territorial Servitization of Rural Regions

  4. Summary of Key Findings

Keywords

About this book

Rural development paradigms after the Second World War depended on a set of assumptions relevant to the mass-scale industrialization of the agricultural sector. However, most of these assumptions are now invalid and we need strategies for redesigning the industrial economic system to co-create value according to the rules of post-industrial society. To grasp better what drives today's rural development, this book conducts an analysis of qualitative changes in economic and social life caused by a major innovation model inherent to post-industrial society – servitization.

The book aims to contribute to the scarce literature on the role of servitization in farming and rural development. It offers a conceptual and empirical understanding of the ways of servitization in agriculture and rural development, examined through the prism of an evolutionary approach based on the theory of qualitative structure. The method of qualitative structure explains why and how a switch from product-oriented business logic to service-oriented business logic happens and helps to find many new insights useful for improving farm management and socio-economic development of rural regions. It combines a systematic and evolutionary analysis of literature on servitization and agricultural production strategies with case studies of farming and territorial servitization projects implemented in Lithuania. It will be of great interest to researchers and students in the field of rural development studies, servitization and business model innovation.

Reviews

This book pleasantly surprised me with its original, well-founded and urgent perspective on rural economy. It truly embodies bravery. Instead of simply recognizing the need for new paradigms, the book embraces this notion from the very beginning and puts forward holistic, evolutionary, and collaborative approaches that fit the post-industrial paradigm. It is fascinating how the authors use case studies in small holder agriculture and regional rural development to build a broader perspective and develop new theoretical insights on servitization also with relevance for the manufacturing industry. The diverse and well-developed case studies combine theory and practice and illustrate the concept of the post-industrial service economy as a next phase of social evolution. This book importantly contributes to the development of research methods tailored to the nature of post-industrial economy, and enables us to unlock important potential of servitization for rural transformation.

Jorieke I. Potters, Researcher of Sustainability Transformation in Agriculture and Society, Wageningen University and Research, Applied Plant Research, The Netherlands 

Rural communities, worldwide, have been transformed in the last decades as they have gone through vast economic and social changes. Indeed, the countryside is, now more than ever before, being bought and sold as an experience, packaged and marketed. This monograph tackles the impact of thoses changes and offers deep insights into issues relating to servitization in rural communities. Through the application of innovative methodology and rich in-depth case studies this monograph provides the reader with a deep understanding of the processes of servitization in farming and in rural communities at large.

This book is recommended to everyone interested in exploring the paths towards vibrant and thriving rural communities: practitioners, decision makers as well as students and academics. Certainly, an important contribution to both the field of service economics and rural development in general.

Guðrún Þóra Gunnarsdóttir, Director of The Icelandic Tourism Research Centre, University of Akureyri, Iceland

Authors and Affiliations

  • Lithuanian Centre for Social Sciences, Vilnius, Lithuania

    Dalia Vidickienė, Rita Lankauskienė, Rasa Melnikienė, Živilė Gedminaitė-Raudonė, Vitalija Simonaitytė

About the authors

Dalia Vidickienė is a chief researcher at the Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development with forty years of research experience in economics and management. Her main research interests center on rural development and regional innovation policy, servitization, strategic management, and innovative business models, including transformative tourism. She is an author and co-author of books, chapters of books, and many scholarly articles in refereed international scientific journals. She has a long time of experience in the management and coordination of international research and development projects of different EU programmes (FP6, INTERREG, PHARE, Leonardo da Vinci). Currently, she is focusing on research topics dealing with paradigm innovations, including servitization, in rural and regional development caused by the shift into post-industrial servitizated and knowledge-based economic systems.

Rita Lankauskienė is a senior researcher atthe Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development. Her recent research interests are focused on social responsibility in sustainable rural and regional development, social innovations in distanced regions, modern business models, as well as their impacts on regional and global sustainable development. She is an author and co-author of more than fifty scholarly articles, chapters of books, the reviewer/board/advisory board member of the Emerald book series, referred international scientific journals and conferences. She holds expertise in the implementation of international scientific research and development projects. 

Rasa Melnikiene is head of the Institute of Economics and Rural Development at the Lithuanian Centre for Social Sciences and chief researcher. She holds long research experience in business and economics. She specializes in rural development, financial integration in the EU and transition economies of CEE, policy on the EUfinancial perspectives, servitization, modern business models for rural development, and social innovations. She is an author and co-author of books, chapters of books, and many scholarly articles in refereed international scientific journals. She has rich experience in the management and coordination of international research and development projects of different EU programmes (FP6, INTERREG, PHARE, Leonardo da Vinci). 

Zivile Gedminaitė-Raudonė is a chief researcher at the Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development. Her main research focus is sustainable regional and rural development, climate change, circular economy, innovation ecosystems, servitization and transformative tourism, among others.  Zivile Gedminaite-Raudone is an author and co-author of more than forty scholarly articles, chapters of books. She has rich experience in management and coordination of many international research and development projects of different international, the EU and national programmes focusing on new knowledge creation using co-creation and cooperation principles. She actively participates in internships and exchange programmes (Italy, Belgium, Ireland), international scientific conferences with presentations, moderate sections. She is a member of the global Social Responsibility Research Network, European Rural Development Network, Eurasia Business and Economics Society.

Vitalija Simonaitytė is a researcher at the Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development. Her recent research focus is sustainable regional and rural development policy, servitization of farming and modern business models, interest groups and political parties, local and regional actors. She is an author and co-author of publications in various scientific journals and research studies, also she participates in international scientific conferences (ECPR, CEPSA) and international research projects (Comparative Interest Groups Survey, CIGS; European Social Survey, ESS). She has experience in the management and coordination of rural policy planning and implementation. She had recently taken part in implementing the EU common agricultural policy planning at a national level in the field of agricultural knowledge and innovation systems (AKIS).

Bibliographic Information

  • Book Title: Rural Transformation through Servitization

  • Book Subtitle: A Qualitative Structure Approach

  • Authors: Dalia Vidickienė, Rita Lankauskienė, Rasa Melnikienė, Živilė Gedminaitė-Raudonė, Vitalija Simonaitytė

  • DOI: https://doi.org/10.1007/978-3-031-47186-5

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024

  • Hardcover ISBN: 978-3-031-47185-8Published: 16 December 2023

  • Softcover ISBN: 978-3-031-47188-9Due: 16 January 2024

  • eBook ISBN: 978-3-031-47186-5Published: 15 December 2023

  • Edition Number: 1

  • Number of Pages: XVII, 387

  • Number of Illustrations: 3 b/w illustrations, 12 illustrations in colour

  • Topics: Services, Business and Management, general

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