Overview
- Shows you how your business can use digital technologies to compete in today’s hybrid markets.
- Ideal reading for executive students on digital strategy courses as well as professionals
- Includes original frameworks that are easy to action and implement
Part of the book series: Palgrave Executive Essentials (PEE)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it’s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy.
By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today’s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace.
With global, real-world examples and original frameworks, this is an ideal bookfor executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today’s hybrid markets.
Similar content being viewed by others
Keywords
Table of contents (12 chapters)
-
Part II
Authors and Affiliations
About the authors
​ Amit Basu holds the Carr P. Collins Chair in MIS and is a Professor at the Cox School of Business at Southern Methodist University in Dallas, USA. He has also been on the faculty of Vanderbilt University and the University of Maryland, USA. His research and teaching interests are in the areas of knowledge and database systems, decision support systems, digital strategy, electronic commerce and workflow management. He has also been a consultant and advisor to a number of private and public sector organizations, both in the USA and Western Europe, and was the President of the INFORMS Information Systems Society from 2012-14. He received his Ph.D. from the University of Rochester, his M.B.A. from Southern Illinois University, and his B.Tech. in Electrical Engineering from IIT Delhi.
Steve Muylle is Partner and Full Professor at Vlerick Business School and Ghent University, Belgium. His research interests are in the areas of digital strategy, electronic commerce and business-to-business marketing. Through his research and teaching, he has worked with many companies across the world, from large multinationals to start-ups and scale-ups on various projects involving digital strategy, marketing, supply management, and innovation. He also serves as an Independent Director on Corporate Boards. He received his Ph.D. and a degree in business engineering from Solvay Management School, Belgium, and a doctoral fellowship award from the Intercollegiate Center for Management Science, Belgium. He was a visiting Ph.D. student at the Owen Graduate School of Management, Vanderbilt University.
Bibliographic Information
Book Title: Competitive Digital Innovation
Book Subtitle: Transforming Products, Processes and Business Models to Win in the Digital Economy
Authors: Amit Basu, Steve Muylle
Series Title: Palgrave Executive Essentials
DOI: https://doi.org/10.1007/978-3-031-23440-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Softcover ISBN: 978-3-031-23439-2Published: 17 May 2023
eBook ISBN: 978-3-031-23440-8Published: 16 May 2023
Series ISSN: 2731-5614
Series E-ISSN: 2731-5622
Edition Number: 1
Number of Pages: XV, 231
Number of Illustrations: 37 b/w illustrations
Topics: Business and Management, general, Business Strategy/Leadership