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Digitally Enhancing Existing Products

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Competitive Digital Innovation

Part of the book series: Palgrave Executive Essentials ((PEE))

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Abstract

A little-known fact about digital innovation is that even with the most traditional products and services, a business can use digital technologies to enhance the product or service in terms of several key dimensions. In this chapter, we lay out a structured way to enhance any product with digital features that can add value and increase the product’s appeal to customers. We explain how product digitalization impacts market-facing process support, and operationalize and illustrate our approach using the examples of Eneco Toon and Signify Interact Office.

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Notes

  1. 1.

    http://www.lighting.philips.com/main/cases/cases/office/edge.html. Philips, 2017. How Deloitte created an intelligent building by harnessing the Internet of Things. https://images.philips.com/is/content/PhilipsConsumer/PDFDownloads/Global/Case-studies/CSLI20180201_001_UPD_en_AA_the_Edge.PDF

  2. 2.

    https://www.buildup.eu/en/practices/cases/edge-amsterdam-office-building-highest-breeam-score-date#:~:text=The%20Edge%3A%20Amsterdam%20office%20building%20with%20highest%20BREEAM%20score%20to%20date,-Highlighted%20Case%20January&text=The%20Edge%20is%20located%20in,score%20ever%20awarded%3A%2098.4%25

  3. 3.

    https://www.signify.com/en-gb/our-company/news/press-releases/2020/20200304-signify-raises-bar-for-health-and-wellbeing-in-offices-with-new-iot-sensor-bundles-or-interact-office

  4. 4.

    https://www.developer.interact-lighting.com/

Author information

Authors and Affiliations

  1. Edwin L. Cox School of Business, Southern Methodist University, Dallas, TX, USA

    Amit Basu

  2. Vlerick Business School, Ghent University, Ghent, Belgium

    Steve Muylle

Authors
  1. Amit Basu
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  2. Steve Muylle
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Correspondence to Amit Basu .

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Basu, A., Muylle, S. (2023). Digitally Enhancing Existing Products. In: Competitive Digital Innovation. Palgrave Executive Essentials. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-23440-8_3

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