Overview
- Explores art-based management strategies from theoretical and practical perspectives
- Includes short case studies supporting each research strand exploring art and business
- Offers perspectives from in different industries, with a special focus on the luxury industry
Part of the book series: International Series in Advanced Management Studies (ISAMS)
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About this book
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
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Table of contents (10 chapters)
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Front Matter
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A Definition of Art and Business
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Front Matter
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A Detailed Analysis of the Main Lines of Research in Art and Business
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Front Matter
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Authors and Affiliations
About the author
Stefania Masè is Assistant Professor at IPAG Business School, France, where she teaches Marketing, Communication and International Business. She has a double Ph.D. from University of Macerata, Italy, and Lettres Sorbonne University, France. Her current research interests include art-based management, luxury goods, consumer behavior, and family business.
Bibliographic Information
Book Title: Art and Business
Book Subtitle: Perspectives on Art-based Management
Authors: Stefania Masè
Series Title: International Series in Advanced Management Studies
DOI: https://doi.org/10.1007/978-3-030-51769-4
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-51768-7Published: 30 August 2020
Softcover ISBN: 978-3-030-51771-7Published: 30 August 2021
eBook ISBN: 978-3-030-51769-4Published: 29 August 2020
Series ISSN: 2366-8814
Series E-ISSN: 2366-8822
Edition Number: 1
Number of Pages: IX, 146
Number of Illustrations: 1 b/w illustrations, 2 illustrations in colour
Topics: Management, Arts