Abstract
Companies belonging to different industries are increasingly involved in the creation and management of important corporate collections. Numerous and diversified are the benefits of this form of investment: from a tax reduction to employees’ loyalty and Corporate Social Responsibility strategies. An interesting benefit is otherwise the positive effect corporate collections have on the image of the company, perceived by stakeholders as sophisticated and exclusive. The case study at the end of this chapter is dedicated to the art collection of the Italian luxury brand Prada.
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Masè, S. (2020). Art and Business Collections. In: Art and Business. International Series in Advanced Management Studies. Springer, Cham. https://doi.org/10.1007/978-3-030-51769-4_8
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DOI: https://doi.org/10.1007/978-3-030-51769-4_8
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