Overview
- Proposes the need for innovative marketing strategies within the car industry in response to the digital revolution
- Identifies emerging challenges and choices
- Highlights lessons from a detailed historical analysis
- Presents many examples of technological innovation
Part of the book series: International Series in Advanced Management Studies (ISAMS)
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Table of contents (19 chapters)
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The Mechanical Age: From the Early Years to the 1950s
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The 1960s: Towards Convergence
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The Electronic and Software Age: A Rapidly Evolving Landscape
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The Digital Age: The Changing Face of Marketing
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Bibliographic Information
Book Title: Marketing Innovations in the Automotive Industry
Book Subtitle: Meeting the Challenges of the Digital Age
Authors: Elena Candelo
Series Title: International Series in Advanced Management Studies
DOI: https://doi.org/10.1007/978-3-030-15999-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-15998-6Published: 18 April 2019
eBook ISBN: 978-3-030-15999-3Published: 09 April 2019
Series ISSN: 2366-8814
Series E-ISSN: 2366-8822
Edition Number: 1
Number of Pages: XXV, 192
Number of Illustrations: 1 b/w illustrations, 1 illustrations in colour
Topics: Automotive Industry, Marketing, Innovation/Technology Management, IT in Business, Engineering Economics, Organization, Logistics, Marketing