Overview
- Learn how to effectively use the social media landscape to promote and market your products
- Understand how to find the right talent and audience for your influencer marketing campaign
- Discover how you can align this new marketing channel of influencer marketing with your traditional and overall marketing strategies
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Table of contents (8 chapters)
Keywords
About this book
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
What You Will Learn
- Plan effective influencer marketing campaigns using a simple 3-step formula
- Create top performing YouTube videos that drive website traffic, app installs and sales
- Understand what to pay for influencer marketing and how much you should invest if you're just starting out
Who This Bookis For
Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Authors and Affiliations
About the author
Aron is also known for his background at King Digital Entertainment (Maker of Candy Crush and 100+ other games) where he led Advertising Operations and his role as Director, Growth at music-streaming service Spotify. He spends his time in Los Angeles, California and Stockholm, Sweden with his wife and two kids. He is also the author of The Content Marketing Calendar and the Relatable Inner Circle Newsletter that is published weekly to 70,000+ marketing professionals.
Bibliographic Information
Book Title: Influencer Marketing for Brands
Book Subtitle: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
Authors: Aron Levin
DOI: https://doi.org/10.1007/978-1-4842-5503-2
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)
Copyright Information: Aron Levin 2020
Softcover ISBN: 978-1-4842-5502-5Published: 01 December 2019
eBook ISBN: 978-1-4842-5503-2Published: 30 November 2019
Edition Number: 1
Number of Pages: XIV, 161
Number of Illustrations: 22 b/w illustrations
Topics: Branding, Market Research/Competitive Intelligence, Online Marketing/Social Media, Media Management, Corporate Communication/Public Relations, Consumer Behavior