Abstract
Why do 9 out of 10 influencers follow brands on social media? What's the number one mistake brands make when creating content on Instagram? What are the ten biggest challenges as an online creator or influencer? What do influencers care about the most when deciding which brands they want to work with? What’s the right level of monetary compensation?
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Notes
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The Practice of Management (1954)
- 2.
The Creator Centric Whitepaper, 2018 by Relatable, 2018. N = 229
- 3.
“Why do you follow brands on Instagram?” The Creator Centric Whitepaper, 2018 by Relatable, 2018. N = 200
- 4.
“What’s the number one mistake brands make when creating content on Instagram?” The Creator Centric Whitepaper, 2018 by Relatable, 2018. N = 200
- 5.
Creator interview series from 2017: “Behind The Feed,” Relatable. N=81
- 6.
“Influencer Survey by AspireIQ,” November 2018. N = 200
- 7.
“Influencer Survey by AspireIQ,” November 2018. N = 200
- 8.
- 9.
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- 11.
Internal research, Relatable. 2018–2019. N=839 (Multi-choice question: “How do you know what to charge for a collaboration with a brand?”)
- 12.
Mille, Latin for THOUSAND
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- 14.
A 501(c)6 non-profit trade association that operates for the benefit of online creators
- 15.
Internal research, Relatable. 2018–2019. N=839 (“Have you ever done a sponsored collaboration, been promised payment, and then ended up not getting paid at all?”)
- 16.
Activate, “The 2018 State of Influencer Marketing Study,” April 2018, https://influence.bloglovin.com/activates-latest-research-the-2018-state-of-influencer-marketing-study-2a6a1a3bcc25
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© 2020 Aron Levin
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Levin, A. (2020). Creator-Centric Strategies. In: Influencer Marketing for Brands. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-5503-2_5
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DOI: https://doi.org/10.1007/978-1-4842-5503-2_5
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