Overview
- Written for absolute beginners and new learners
- Written in easy-to-understand, conversational language
- Provides an understanding of search engine marketing and AdWords that can help readers get interviews and jobs, or increase their current job skills
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About this book
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.
What You’ll Learn
- Take a behind-the-scenes tour of AdWords, including how to create an account
- Create and launch a campaign as well as ads, including keyword tools
- Monitor a campaign, including time frame, clicks and CTR, and reporting
- Implement various campaign strategies, including support email and dealing with errors
- Use Ad extensions as well as site links
Who This Book Is For
Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.
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Table of contents (8 chapters)
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Bibliographic Information
Book Title: Introduction to Search Engine Marketing and AdWords
Book Subtitle: A Guide for Absolute Beginners
Authors: Todd Kelsey
DOI: https://doi.org/10.1007/978-1-4842-2848-7
Publisher: Apress Berkeley, CA
eBook Packages: Computer Science, Apress Access Books, Computer Science (R0)
Copyright Information: Todd Kelsey 2017
Softcover ISBN: 978-1-4842-2847-0Published: 21 June 2017
eBook ISBN: 978-1-4842-2848-7Published: 19 June 2017
Edition Number: 1
Number of Pages: XIII, 131
Number of Illustrations: 47 b/w illustrations, 200 illustrations in colour
Topics: Big Data, Online Marketing/Social Media