Skip to main content
  • 2252 Accesses

Abstract

This chapter walks through a few helpful campaign strategies, including how to use Google’s built-in Help function and its automated suggestions that can come up with ideas for your campaigns.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Todd Kelsey

About this chapter

Cite this chapter

Kelsey, T. (2017). Campaign Strategies. In: Introduction to Search Engine Marketing and AdWords. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2848-7_6

Download citation

Publish with us

Policies and ethics