Overview
- Defines what it means to be a successful modern international marketer
- Provides insight into today's consumer behavior
- Offers practical applications for marketers and companies
- Includes supplementary material: sn.pub/extras
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Table of contents (16 chapters)
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Bibliographic Information
Book Title: International Consumer Behavior in the 21st Century
Book Subtitle: Impact on Marketing Strategy Development
Authors: A. Coskun Samli
DOI: https://doi.org/10.1007/978-1-4614-5125-9
Publisher: Springer New York, NY
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Science+Business Media New York 2013
Hardcover ISBN: 978-1-4614-5124-2Published: 27 November 2012
Softcover ISBN: 978-1-4939-4582-5Published: 23 August 2016
eBook ISBN: 978-1-4614-5125-9Published: 28 November 2012
Edition Number: 1
Number of Pages: XX, 170
Topics: Marketing, Media Management