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International Consumer Behavior in the 21st Century pp 95–108Cite as

Country of Origin, Country of Production, and Country of Assembly

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Abstract

As is discussed at the beginning of this book, regardless of whether consumers belong to an individualistic society or a collectivistic society, they are influenced by cognitive and affective forces. Furthermore, they receive information about products and services through personal or interpersonal activity. As a result of these influences individuals have certain preferences regarding existing products and services. These preferences are in the form of a series of priorities. These priorities are related to actual products, the brands by which they are identified, the companies that produce them, and the countries where they are actually produced, not necessarily in that order. In Chap. 6, an attempt is made to identify three concepts: country of origin (COO), country of production (COP), and country of assembly (COA). These three concepts play a critical role in influencing consumers’ priority systems throughout the world.

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Authors and Affiliations

  1. Coggin College of Business, University of North Florida, Jacksonville, Florida, 32224, USA

    A. Coskun Samli

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  1. A. Coskun Samli
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Correspondence to A. Coskun Samli .

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Samli, A.C. (2013). Country of Origin, Country of Production, and Country of Assembly. In: International Consumer Behavior in the 21st Century. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5125-9_10

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