Country of Origin, Country of Production, and Country of Assembly

  • A. Coskun Samli


As is discussed at the beginning of this book, regardless of whether consumers belong to an individualistic society or a collectivistic society, they are influenced by cognitive and affective forces. Furthermore, they receive information about products and services through personal or interpersonal activity. As a result of these influences individuals have certain preferences regarding existing products and services. These preferences are in the form of a series of priorities. These priorities are related to actual products, the brands by which they are identified, the companies that produce them, and the countries where they are actually produced, not necessarily in that order. In Chap. 6, an attempt is made to identify three concepts: country of origin (COO), country of production (COP), and country of assembly (COA). These three concepts play a critical role in influencing consumers’ priority systems throughout the world.


Quality Perception Brand Loyalty Target Market Halo Effect Collectivistic Society 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Coggin College of BusinessUniversity of North FloridaJacksonvilleUSA

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