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About this book
Introduces business managers and real estate managers to the changing role of real estate in corporate business. The aim is point up the importance of real estate, not in isolation but as an integral part of corporate strategy. The book shows how new technologies are affecting the ways that businesses look upon their real estate needs and make provision for them. Specific features, such as tenures and the problems of obsolescence are addressed. Practical help is provided to assist managers in developing, presenting and implementing corporate strategy incorporating real estate. There are seven case studies that illustrate contemporary practice.
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Table of contents (21 chapters)
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Introduction
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Real Estate Ownership Choices
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Development and Implementation
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Implementation in Practice
Bibliographic Information
Book Title: Real Estate in Corporate Strategy
Authors: Marion Weatherhead
Series Title: Building and Surveying Series
DOI: https://doi.org/10.1007/978-1-349-14024-4
Publisher: Red Globe Press London
eBook Packages: Engineering, Engineering (R0)
Copyright Information: Macmillan Publishers Limited 1997
Edition Number: 1
Number of Pages: XVIII, 336
Additional Information: Previously published under the imprint Palgrave
Topics: Real Estate Management