Real Estate in Existing Corporate Strategy

Abstract

The body of corporate strategy literature only goes back 25 years (Andrews, 1971). Since 1980 the ideas of Porter (1980), which focus on the competition within industries, have dominated. In the last few years, Hamel and Prahalad (1994) have been very influential, with their ideas of breaking new ground so as to get a business to the future first. The approach being promoted by several writers now focuses on reviewing resources and capabilities and using them to gain advantage in the competitive environment (Collis and Montgomery, 1995). Mostly they have given little thought to real estate.