Abstract
Each S was informed that she was part of a five-person group, three of whose members agreed with her on a certain issue (the fellow members of the majority) and one of whom disagreed with her (the deviate). In a 2 by 2 factorial design, Ss were lead to believe that they were either similar or dissimilar in personality to the other members of the majority and were either similar or dissimilar to the deviate. The Ss were given an opportunity to communicate with the deviate who refused to alter her initial position. The Ss broke off communication with the deviate sooner when there was a high similarity between themselves and the deviate than when there was a low similarity.
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References
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This report is based on a Senior Honors thesis carried out by the junior author under the direction of the senior author.
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Hewitt, J., McLaughlin, D. Intra-group similarity and the rejection of a deviate. Psychon Sci 18, 71–72 (1970). https://doi.org/10.3758/BF03335701
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DOI: https://doi.org/10.3758/BF03335701