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Group Behavior and Negativity: Why Comparisons Are Needed

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Intense Group Behavior and Brand Negativity

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Abstract

This introductory chapter provides a glimpse at the information that will be covered in the text, along with a brief review of relevant literature. The chapter proceeds to provide readers with descriptions of each subsequent chapter and chapter topics. Further, information to help researchers, practitioners, and students read the text to receive the greatest benefit is offered. The chapter concludes with a welcome to readers and encourages engagement with the material and important topic of inquiry.

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  1. The University of Memphis, Memphis, TN, USA

    Cody T. Havard

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  1. Cody T. Havard
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Correspondence to Cody T. Havard .

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Havard, C.T. (2023). Group Behavior and Negativity: Why Comparisons Are Needed. In: Intense Group Behavior and Brand Negativity. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-23456-9_1

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