Abstract
Two experiments investigated Zajone’s (1968) hypothesis that mere repeated exposure to stimuli is a sufficient condition to enhance individuals’ attitudes toward those stimuli. In the first experiment, no significant differences in preference were obtained following exposure to high- and low-redundancy sequences of nonsense syllables. In the second study, the effects of repeated exposure were measured along several rating dimensions, revealing significant differences between dimensions. These results were discussed in terms of the limiting conditions of the exposure effect.
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Experiment I was conducted while the first author was at Ohio Wesleyan University; Experiment II was conducted at the University of Michigan while the first author was a predoctoral trainee on NIMH Grant 5 TO1 MH-06667-14. Thanks to Robert B. Zajonc and Harry P. Bahrick for their critical readings of drafts of this paper.
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Kail, R.V., Freeman, H.R. Sequence redundancy, rating dimensions, and the exposure effect. Memory & Cognition 1, 454–458 (1973). https://doi.org/10.3758/BF03208908
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DOI: https://doi.org/10.3758/BF03208908