Background

In 2021, more than 4 million people with tuberculosis (TB) remained undiagnosed or were not notified [1]. The diagnostic gap — representing people with TB who never access screening and testing services, whose diagnosis is missed despite accessing such services, or who accessed services and were diagnosed but not notified to the health system — globally accounts for the majority of individuals lost throughout the TB care cascade [1, 2]. Missed and delayed diagnosis is a key factor contributing to why TB remains a leading cause of death globally [1]. Finding more people with TB, and reaching them sooner, is essential for improving livelihoods and outcomes among people with TB and for interrupting transmission. Therefore, there is an urgent need to identify approaches that can inform the development and design of tools and strategies that can help close the large gaps in TB detection globally, by reaching people who are currently being missed and left behind by TB services.

Importance of people-centered approaches for improving TB detection

The World Health Organization’s (WHO) END-TB Strategy serves as the global blueprint for TB care and prevention, and by 2030, it seeks to reduce TB incidence by 80%, TB mortality by 90%, and have 100% of TB-affected families protected against catastrophic costs [3, 4]. The first pillar of the END-TB Strategy is the provision of integrated, people-centered care and prevention, which includes systematic screening of most-at-risk groups and early TB diagnosis [4]. WHO defines a people-centered approach as “systematically assessing and addressing the needs, values and preferences of patients and providing educational, emotional and economic support to enable them to complete the diagnostic process and the full course of prescribed treatment” [5]. It is increasingly recognized that the meaningful incorporation of perspectives and preferences (or lack thereof) of people affected by TB — individuals with current or prior TB disease, their caregivers and immediate family members, and persons from key populations who are the most affected by TB (see below and Table 1) — is a key factor that can influence the reach and effectiveness of existing health services as well as new health interventions [6, 7]. People-centeredness of care also represents a distinct health outcome and is a critical metric for assessing the quality of health services [8, 9].

Table 1 Overview of people most affected by TB to prioritize for inclusion in TB screening and diagnosis preference research (table adapted from STOP TB Partnership [10]

Encouragingly, an increasing number of TB programs in high burden settings have adopted people-centered approaches for providing TB services, although few have focused on screening and diagnosis [11, 12]. It is notable that to date, one key stakeholder’s priorities have often been missing from the development and design of TB products and services — that of people affected by TB. However, research to explore and characterize their values and preferences is essential to our ability to meet their needs and wants. In the following sections, we highlight the importance of including people most affected by TB in preference research, provide an overview of promising research methods for exploring and quantifying preferences, outline key opportunities for characterizing and incorporating TB-affected people’s perspectives and preferences into tools and strategies to improve TB detection, and discuss important considerations for conducting preference research studies in high TB burden settings.

Focusing on the needs and wants of the people most affected by TB

There is an important need to reconceptualize people most affected by TB — who likely comprise the vast majority of the millions of people with TB who remain undiagnosed each year — as priority stakeholders in TB screening and testing activities and identify opportunities to understand their challenges, perspectives, and preferences through preference research studies. People most affected by TB infection and/or disease includes people who (1) have increased exposure to TB due to where they live and work, (2) have limited access to quality TB services, and (3) have an increased risk for TB due to biological or behavioral factors that compromise their immune system (Table 1) [10]. Though specific risk groups may differ from setting to setting, several key populations are especially vulnerable to TB and are most at risk for being left behind. Therefore, inclusion of these groups in future preference research should be prioritized, including the following: people living in poverty in both urban and rural settings, people who are contacts of people with TB, children, people living with HIV, miners, people who use substances (including illicit drugs, heavy alcohol use, and smoking), prisoners, migrants and refugees, indigenous populations, and healthcare workers [10]. In addition, future TB preference research should focus on including men, a group that is often overlooked despite accounting for a majority of global TB cases (including those never diagnosed) [1, 13, 14], facing an increased risk of TB disease and experiencing poorer outcomes largely due to gendered behaviors and risk factors [15,16,17,18,19]. Ultimately, insights gained from preference research among people most affected by TB will facilitate the development and implementation of TB tools and strategies that are more acceptable, accessible, and appropriate and that therefore have the potential for greater reach, equity, and public health impact.

Methods for exploring and quantifying peoples’ preferences for TB screening and diagnosis

A systematic review of the literature identified more than 30 unique preference research methods, including 10 qualitative methods for exploring health-related preferences (“preference exploration methods”) and 22 quantitative methods for estimating the value, importance, or desirability of health-related features and outcomes (“preference elicitation methods”) [20]. While each of these methods have intrinsic strengths and weaknesses, Table 2 provides a brief overview of preference exploration and elicitation methods that we believe may have the greatest utility (considering potential data outputs and insights generated) and feasibility (considering resources required and complexity) for application in resource-limited, high TB burden settings. Of note, men and women likely face distinct barriers to TB diagnosis and care across diverse contexts and have unique healthcare-related preferences [14, 21,22,23,24]; thus, whenever possible, incorporating a gender lens into research applying any of the methods outlined below is crucial to more thoroughly understanding the perspectives, values, and needs of both groups.

Table 2 Overview of recommended preference research methods for use in high TB burden resource-limited settings

In-depth interviews (including unstructured and semi-structured) and focus-group discussions are the most flexible and promising available qualitative methods for exploring peoples’ priorities and preferences at all stages of medical and public health research [25,26,27,28,29]. In-depth interviews, which consist of open-ended questions, allow for collection of rich and detailed data on an individual’s choices, feelings, and lived reality. Focus groups, where a relatively homogenous group of people based on a characteristic of interest (e.g., miners or household members of people with TB) are formed for discussion of a topic using open-ended questions, are a more economical approach to qualitative data collection [25,26,27,28,29]. Focus-group formats are used to stimulate thinking, engender comfort discussing difficult topics, and understand reasons for group consensus or disagreement. In-depth interviews and focus-group discussions use purposive sampling to select participants based on characteristics of interest, which provides a unique opportunity to gain perspectives from both individuals who engage in a behavior, health service, or other activity of interest and, importantly, those who do not. The flexibility of purposive sampling and qualitative data collection can provide detailed and rich preference perspectives from those most affected by TB in high burden settings.

Among available preference elicitation methods, best-worst scaling (BWS) [32,33,34] and discrete choice experiments (DCE) [35,36,37] embedded within surveys among individuals are highly promising and robust methods for quantifying the relative value or importance of all types of attributes (e.g., features, characteristics, statements, outcomes, other items) and their respective levels (i.e., different forms attributes can take). Both BWS and DCEs are grounded in human choice behavior theory (i.e., random utility theory) [41, 42] and determine the strength of people’s preference through a series of questions, called choice tasks. They are increasingly being utilized in global health research [43, 44] due to their broad applicability for answering many types of research questions among different stakeholders [37], their ability to quantify the trade-offs people are willing to make to have their most preferred features, and in part due to the availability of end-to-end software solutions (i.e., support design, implementation, and analysis) that make them more accessible. One major benefit of both DCEs and BWS is their ability to characterize preference heterogeneity in a population through latent class analysis (LCA) [45, 46]; LCA not only can identify groups of persons with similar, unique preferences that might otherwise be missed when undertaking sub-group analysis (e.g., by age, sex, HIV status, or prior TB disease) but can also estimate the relative size of such groups (also known as “preference archetypes”). Knowledge of preference archetypes can help to determine whether TB programs may need to provide different testing options or have tailored components of case finding or communications strategies that reach and appeal to different people affected by TB (see key opportunities no. 1, no. 3, and no. 4 below). Undoubtedly, there are important lessons that can be learned from HIV programs in resource-limited settings with respect to HIV self-testing strategies and differentiated service delivery models informed by preference research that could be extended to and adapted for TB [47,48,49,50,51,52].

However, both BWS and DCEs are somewhat more complex than alternative methods and may not be feasible to undertake depending on available resources and expertise. In settings and situations where less rigor is needed, and/or less complex designs are required for quantifying preferences and values, survey-based preference assessments, including allocation of points, as well as ranking and ratings questions can still provide efficient and important insights into people’s preferences and values [30, 31]. However, it is important to be aware of their potential limitations (Table 2). Ultimately, the combined use of qualitative and quantitative preference methods, when possible, will provide the most powerful insights into people’s perspectives and preferences by not only elucidating what factors are the most important or acceptable but also understanding the reasons and context that underpin those perspectives and preferences.

Key opportunity no. 1 — Informing test development: defining the most preferred features for novel TB screening, triage, and diagnostic tools

To close existing gaps in TB detection, it is important to start by understanding which features of TB screening, triage, and diagnostic tools and approaches (henceforth “TB tests”) are the most important to people affected by TB and are likely to appeal to them. Currently, the development of new TB tests is guided by WHO target product profiles (TPPs) [53]; these address key priorities of TB test development that were informed by the perspectives and recommendations of healthcare providers, researchers, product developers, and policy officials, but not the people who are likely to undergo or have undergone TB testing in high burden settings.

In-depth interviews among people affected by TB can garner insights into the importance of different features of tests (Table 3), what trade-offs may or may not be acceptable (e.g., convenience of decentralized, community-based testing and rapid results for lower accuracy), what drives those attitudes and preferences, and how the availability of preferred test features may or may not motivate and facilitate improved health-seeking behaviors and potentially earlier diagnosis [54]. Furthermore, quantitative techniques, especially DCEs and BWS, can complement qualitative approaches by determining the relative importance of different test attributes (e.g., test accuracy is twice as valued as the location where testing is performed), quantify acceptable trade-offs (e.g., the average person would accept 10% lower sensitivity if same-day results were available), and can even simulate an individual’s predicted choice of different novel tests (in the context of available tools) if they were to be implemented. Mixed-methods preference research will be especially important for understanding perspectives on next-generation TB tests that can be performed in community settings (or one day even at home) and/or that utilize non-sputum-based samples, to characterize not only the potential demand for such tests but also the potential concerns (e.g., less trust in results, lack of self-efficacy for self-testing, less acceptable sample type).

Table 3 Attributes and features related to TB tests, screening and diagnostic strategies, and communication strategies that can be evaluated through preference research methods

The results of preference research can help product developers design tests that are more likely to be used by health workers and demanded by people seeking TB care. In particular, the direct incorporation of preference evidence into revised and updated TPPs is critical to ensure that product developers focus on tests that people affected by TB and their health workers find to be the most acceptable and appealing. In addition to informing the development of future TB tests, preference research studies should also be undertaken in parallel with diagnostic accuracy assessments of late-stage TB tests to generate key evidence for policy decisions that will determine whether national and international decision-makers recommend their use [55, 56].

Key opportunity no. 2 — Identify existing barriers: exploring and prioritizing barriers and facilitators to TB screening and testing services

Across different settings, people with undiagnosed TB may face many complex barriers at each step of the care pathway [21,22,23, 57]; to be diagnosed with TB, an individual must potentially overcome barriers to healthcare seeking after symptom onset, barriers to physically accessing TB screening and diagnostic services, and barriers to having a diagnosis made after accessing services. Therefore, to design community- and facility-based strategies that can improve TB diagnosis and care engagement by being responsive to people’s needs, it is crucial to understand the determinants that influence the ability and likelihood of people with undiagnosed TB to receive a TB diagnosis. In-depth interviews and focus-group discussions with TB-affected individuals should seek to explore the range of barriers and facilitators they did face (if they have current/prior TB disease) or may face (if they are at risk) along their pathway to TB care in the context of their daily lived reality; special attention should be paid to individuals with divergent experiences, perspectives, and preferences, as these so-called “edge cases” may be people who are the least likely to access TB screening and diagnostic services. Additional evidence can be generated about barriers and facilitators to TB screening and diagnosis through a review of relevant qualitative studies. Systematic reviews and meta-syntheses of qualitative literature have been undertaken to synthesize evidence on a variety of topics that can inform preference research, including TB in migrant populations, uptake of TB diagnostic and treatment services in hard-to-reach populations, and gender-related barriers and delays to TB screening, diagnostics, and treatment [22, 54, 58]. Qualitative preference data can further inform quantitative preference research methods that can help to either rank or determine the relative importance (e.g., BWS or allocation of points) of individual’s barriers to TB diagnosis [59]. Since no case finding or communications strategy can target all relevant barriers, these insights are important to identifying which barriers should be prioritized and which facilitators should be leveraged. Similar approaches can be applied to understand and prioritize barriers to linkage to TB treatment after individuals are reached by community-based case finding strategies, including through household contact tracing.

To increase the likelihood that all relevant barriers to TB screening and diagnostic services are identified and to guide subsequent intervention and strategy development by programs and researchers, preference research should be grounded in individual-level behavior change theories, such as the COM-B/theoretical domains framework (TDF) (Fig. 1) [60, 61]. COM-B/TDF posits that to change behavior (e.g., improve care seeking or accessing TB services), an individual’s capability, opportunity, and/or motivation must be positively shifted; the application of COM-B/TDF allows for individual-level barriers to and facilitators to behavior change to be systematically assessed and categorized. While designing community- and facility-based strategies to improve TB detection, it is important to consider which mechanisms are most likely to facilitate individuals’ engagement into TB services. To do so, individuals’ multi-level, key barriers can be directly linked to behavior change techniques (BCTs) that are most likely to overcome such barriers as part of a stepwise intervention or strategy design approach (e.g., using the behavior change wheel or intervention mapping) [60, 62,63,64]. In addition to individual-level behavior change theories, frameworks such as WHO’s Conceptual Social Determinants of Health Framework [65], which presents the interplay between socioeconomic and political setting, structural and social determinants, and health inequity, may be important to use when both assessing barriers and facilitators to the TB diagnostic process and in addressing these through multicomponent strategies.

Fig. 1
figure 1

Conceptual model of people most affected by TB’s potential barriers to healthcare seeking and accessing screening and diagnostic services to be explored and assessed using preference research methods. Barriers are characterized according to the capability, opportunity, and motivation behavior change model (COM-B) and Theoretical Domains Framework (TDF) [60, 61]. An understanding of contextually relevant barriers is crucial for designing preference-informed TB detection and communication strategies that overcome such barriers to improve TB diagnosis and care engagement among people most affected by TB. While this figure focuses on barriers to care seeking and accessing TB services for people at risk for TB, it is important to note that such individuals also face barriers to diagnosis after accessing services, including the limited capability of health services to identify those at risk for TB and to provide appropriate screening and/or diagnostic testing

Key opportunity no. 3 — Informing TB detection strategies: understanding what features of strategies to improve TB care engagement are most preferred

Once setting-specific barriers to accessing TB screening and diagnosis services are known and have been prioritized, TB case finding, and quality improvement strategies, must strive to directly address these barriers. Ultimately, this will require improvements to facility-based services to become more accessible and acceptable, as well as the implementation of community-based strategies that provide convenience, flexibility, and choice to those who may not be able to or want to access traditional facility-based health services [66, 67]. There are many potential design and delivery considerations for TB case finding and TB diagnostic service improvement strategies; preference research methods have a key role in helping to elucidate which features and components are most preferred or important and may therefore be the most likely to overcome present barriers and improve diagnosis and care engagement (Table 3). Both in-depth interviews and focus-group discussions among people affected by TB can not only to explore specific features or modes of delivery that may be preferred but also to understand why they are or are not valued. A study utilizing both focus groups and in-depth interviews among persons with TB, household members of persons with TB, and health workers in South Africa found multifaceted reasons why household visits to screen for TB among individuals at risk may or may not be preferable, including trade-offs between convenience and economics factors (e.g., transport and wages lost to seek testing), and the factors that influence perceived likelihood of stigmatization [68]. Preference elicitation methods can then help to determine which features or options are the most acceptable or appealing and, in the case of DCEs, can also give important insights into how different combinations of strategy features or delivery options are expected to strengthen or weaken individual’s preferences. Upon completion, the findings garnered from preference research studies should then directly inform the design of people-centered strategies to improve TB diagnosis as part of a stakeholder-engaged, theory-informed, step-wise process (see “Key opportunity no. 2 — Identify existing barriers: exploring and prioritizing barriers and facilitators to TB screening and testing services”).

As an example, a DCE among persons with TB in Zambia found the strongest preferences for the addition of same-day TB test results as a strategy to improve existing TB diagnostic services, and that services would be even more appealing when same-day results were combined with either enhanced privacy and confidentiality, or a small testing-conditional financial incentive [69]. These preferences were most pronounced among individuals who reported prolonged delays in seeking care for their TB illness, suggesting that the implementation of same-day test results and other preferred strategies may improve TB diagnosis in this setting by overcoming existing barriers and accelerating care engagement.

Key opportunity no. 4 — Improving TB communication: identifying the most relevant and resonant communication strategies to increase individual- and community-level awareness and generate demand for TB services

To reach more persons with TB and diagnose them sooner, it will not be enough to only “push” out new tools and strategies demand must be generated through “pull” strategies that include tailored communications that not only increase TB-related knowledge and awareness but also motivate action among individuals to actively seek out TB diagnostic screening and testing services [70]; communications to increase awareness and generate demand for TB services should complement any TB case-finding strategy. Preference research methods represent important tools for determining aspects underpinning an effective communication strategy that people most affected by TB value the most: (1) what are their most preferred and trusted channels for accessing and receiving health information (e.g., TV, radio, social media, posters/billboards, newspaper, pamphlets, SMS, community dramas, face to face); (2) what are their most preferred and trusted messengers (e.g., healthcare workers, family members, peers, religious leaders, practitioners of traditional, alternative, or complementary medicine, and other community and national leaders, celebrities); (3) what specific messages are the most resonant and appealing (e.g., accentuating the benefits of early TB diagnosis or emphasizing the risks of delayed TB diagnosis); and (4) what non-message-related features of media-based communication strategies (i.e., broadcast, digital, and print) are the most resonant and appealing (e.g., images, colors) (Table 3). There may also be a particular need in many settings to determine communications preferences related to how to best address and overcome TB-related stigma [22, 54, 71].

In settings where these preferences are relatively unknown, especially for people most affected by TB, qualitative methods are an important first step for exploring different dimensions of communications-related preferences, especially to understand how they may relate to and could potentially modify key barriers to accessing TB services (see “Key opportunity no. 2 — Identify existing barriers: exploring and prioritizing barriers and facilitators to TB screening and testing services” above). They may also explore alternatives to reach populations with a diversity of languages and traditions, such as indigenous people and migrants, and identify key gatekeepers within these populations who may need to be engaged for communication messages to be appropriately developed and disseminated. Quantitatively, BWS has been used in commercial marketing to test which marketing claims (statements about the benefits or performance of a products or service) are the most appealing to target consumers, and the results are used to increase awareness of their product and persuade and motivate consumers to purchase their product [32]. This suggests that BWS may be well-suited for determining which channels, messengers, and messages should be prioritized for incorporation into an awareness raising and demand generation campaign given its ability to quantify the relative importance of large number items. Ultimately, the application of preference research methods will help to ensure that TB-related communications are more accessible, understandable, trusted, relevant, and resonant to target populations and achieve their objective of increasing TB awareness and uptake of TB screening and diagnostic services [72]. To maximize reach, it is important that communication strategies also be informed by and advanced in partnership with in-country civil society organizations and advocates that regularly engage communities and people affected by TB.

In addition to helping create demand for TB screening and diagnostic services, preference research also has the potential to ensure that communication of TB test results is aligned people’s values and preferences. For example, a survey of household contacts in Uganda revealed that while access to mobile phones was nearly universal, almost half preferred to receive the detailed results of their test in person rather than via SMS [73]. Similarly, a DCE among TB patients in Zambia found they had very strong negative preferences receiving their test results by SMS, and that they would rather return to the facility in-person to learn their results [69]. In both cases, this demonstrates that a well-intentioned, convenient intervention could undermine people-centeredness and possibly care engagement due to concerns related to privacy and/or stigma.

Weighing trade-offs between the preferences of different stakeholders

Ideally, the features of TB tests, case finding strategies, and communications strategies that TB-affected people most strongly prefer would be prioritized for implementation — however, this must also be balanced against the preferences and perspectives of other key stakeholders as well as available resources. When possible, preference research should be undertaken among different stakeholders, especially health workers who provide TB services and local/national decision-makers who influence TB-related policy. Among health workers, preference research should explore their current realities, including workloads and expectations [74, 75], and assess perceived acceptability, feasibility, and preferences for novel TB tests and potential features of new TB detection approaches and strategies (considering characteristics of the innovation such as its strength of evidence, relative advantage, adaptability, trialability, complexity, and design [6, 76]). Preference research among decision-makers should seek to determine the perceived importance of initiatives to improve TB detection relative to other TB-related and public health priorities. This involves discerning what factors — such as impact, cost, equity, and available alternatives — may drive them to fund and support the implementation of new TB tests and case finding strategies. To this point, once preference data from different stakeholders is available, further data may be needed by decision-makers to understand the costs and cost-effectiveness of stakeholders’ more preferred and less preferred (and potentially lower cost) tools and strategies.

Historically, decision-making bodies such as National TB Programs and the WHO Global TB Program have heavily based recommendations on efficacy-/effectiveness-focused evidence garnered from well-conducted studies, including diagnostic accuracy evaluations and individual and cluster randomized controlled trials (RCTs). The evidence-to-decision (EtD) framework goes beyond efficacy/effectiveness alone and provides a systematic and holistic way for weighing the values and attitudes of all stakeholders in the context of all other evidence (benefits and harms, resources required, cost-effectiveness, equity considerations, acceptability, and feasibility) [55, 56]. Applying the EtD framework can help decision-makers at all levels account for preferences and determine whether specific TB tests, case finding strategies, and communications strategies should be recommended and/or implemented. These approaches can help to ensure contextual relevance and appropriateness and will increase the likelihood that preference-informed, people-centered TB tests and diagnostic strategies are adopted, implemented, and sustained.

Practical considerations and challenges for conducting preference research studies in high burden settings

There are many considerations and potential challenges associated with the conduct of preference research in high TB burden settings. Currently, most TB screening and diagnostic research are conducted among people with presumed or confirmed TB recruited from health facilities for understandable, pragmatic reasons; however, people who do not seek or who are unable to access TB care (and are representative of the millions of people with TB who remain undiagnosed each year) likely have differential and unique barriers, perspectives, and values. Thus, one of most important considerations for future preference research is how to access and include people most affected by TB who are not being reached by TB services. Approaches may include the following: (a) recruiting at community-based locations, venues, and events (e.g., markets, bars, community halls, churches, minibus stands) or from among household and other close, non-household contacts not yet engaged in care, (b) the use of snowball sampling, and (c) partnering with trusted non-healthcare figures (e.g., religious leaders, traditional healers, champions) and local advocacy groups to support recruitment efforts.

Notably, there is limited guidance available for selecting the most appropriate preference research method(s), and we do not advocate for one specific approach over another as they have differing strengths, limitations, and potential complementariness (see Table 2). The methodologic approach (and subsequent design) should be determined in collaboration with research and implementing partners with consideration for the following: (a) the overall goals of the research (exploration or elicitation [or both], need for assessment of trade-offs, or characterization of preference heterogeneity); (b) what resources are available (time, funding, personnel, methodologic experience/expertise); and (c) the characteristics of potential participants (age [potential cognition], education/literacy, possible language, or cultural barriers) [77]. It is also worth highlighting that the lack of local experience or available expertise should not necessarily preclude undertaking the most appropriate preference studies — their design, implementation, and analysis, provide important opportunities for partnership to facilitate knowledge sharing, and to develop capacity in these important and versatile methods.

An additional challenge of some preference research is that it may sometimes include hypothetical options (e.g., that are not yet available in a setting or do not exist), which can create bias toward known features, as it can be hard to know how much one may like or dislike something if they have never had the opportunity to experience it [78]; use of standardized descriptions with simple language, combined with pictures, videos, and/or props, can be helpful in these situations, but may not be able to eliminate hypothetical bias altogether. Furthermore, in some settings, preference research participants may not be used to or traditionally be allowed to share their perspectives, preferences, and values; in such cases, qualitative methods may be especially powerful for not only preliminary exploration of preferences and concerns/challenges related to sharing their perspectives but also to understand the potential feasibility and appropriateness of different preference elicitation methods. For both qualitative and quantitative preference research studies among people affected by TB, it is important to develop procedures that encourage their full and honest participation; to facilitate this, community advisory boards (CABs) and other civil society advocacy groups in local settings can be engaged to advise on research study design and procedures (e.g., the use of culturally appropriate and empowering language emphasizing the importance of their perspectives) [79].

A final key challenge involves operationalizing the findings from preference research among TB-affected individuals within the constraints of fixed, often under-resourced TB programs, especially when substantial preference heterogeneity is present. Yet HIV programs, operating in the same resource-limited settings as TB programs, support that realizing this people-centered approach is feasible. They offer vital lessons for scaling up and sustaining strategies that prioritize providing individuals choice beyond singular, facility-based options (e.g., modality, decentralized access points, different forms of support, availability of additional services) at each step of the care continuum to enhance client satisfaction and engagement and retention in care [52, 80]. Therefore, while the provision of choice and a people-centered approach within TB diagnostic and screening programs to meet the diverse needs of TB-affected individuals is challenging, it is possible, with cultivating and sustaining political will, and a reimagined sense of what is considered “feasible” in the current landscape of TB programs.

Conclusions

Reaching the millions of individuals in high burden settings with undiagnosed TB will require novel approaches, tools, and strategies combined with multi-sectoral partnerships, strong political will, and sustained funding. Preference research methods encompass both qualitative and quantitative techniques that can explore and quantify the strength of TB-affected peoples’ preferences toward an improved understanding of their perspectives, including relevant barriers, what may or may not be acceptable, and, ultimately, what they value most. The increased application of preference research methods among people affected by TB represents one highly promising approach for closing existing gaps in TB detection by prioritizing the development and implementation of preference-informed, people-centered TB tests, case finding, and communication strategies that are responsive to their needs and wants.