Abstrat
Communication as a human need to share information critical for collaboration originated as early as people started gathering in communities. No society of any level can exist or work without it. Serving to connect structures of social systems, it also ensures their reproduction, arrangement, management, transmission of national culture and mentality, etc. Various interpretations of communication and mass communication are considered, an alternative approach to understanding what mass communication means is justified with its functions in modern society analyzed.
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Original Russian Text © E.P. Tavokin, 2011, published in Vestnik Rossiiskoi Akademii Nauk, 2011, Vol. 81, No. 11, pp. 986–993.
Evgenii Petrovich Tavokin, Dr. Sci. (Sociol.), is a professor at the Russian Academy of Public Administration under the President of the Russian Federation.
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Tavokin, E.P. Mass communication in the modern world. Her. Russ. Acad. Sci. 81, 608–613 (2011). https://doi.org/10.1134/S1019331611060062
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DOI: https://doi.org/10.1134/S1019331611060062